riversideca.gov

Digital Bootcamp

Tuesday, January 24, 2023

A four-part series to expand your online presence by launching and growing your online e-commerce store. Business owners will develop skills to drive traffic, grow brand exposure, and reach larger audiences online while developing a strong understanding of the key elements needed to build and expand a robust e-commerce portal for their business.

Four 2-hour cohort workshops; you must attend all sessions!

Session 1 – YOUR WEBSITE (Jan 24 I 10 AM – 12 PM)
What you need to build your e-commerce website, from securing your domain name to the content on your site. During this session, we will cover the following:
- Securing your domain name
- E-commerce platforms
- Hosting platforms
- Website Content
- Blogs
- Merchant Accounts
- Return & Privacy policies
- On-site Marketing

Session 2 – DRIVING TRAFFIC (Jan 31 I 10 AM – 12 PM)
How you can advertise your online business through different social media platforms, emails, and advertising.

During this session, we will cover the following:
- Social Media Marketing
- Ads
- YouTube
- Email Marketing

Session 3 – MARKETPLACES (Feb 07 I 10 AM – 12 PM)
How to know which platforms work best to sell your products. Choosing your marketplaces with pricing considerations.

During this session, we will cover the following:
- Marketplaces
- Social Commerce
- Pricing Considerations
- Groupon
- Online Directories

Session 4 – SCALABILITY – KPIS FOR YOUR ROI (Feb 14 I 10 AM – 12 PM)
Tracking outcomes and ensuring Return on Investment(ROI). Packing and shipping solutions, Key Performance Indicators(KPIs) for future growth and sustainability.

During this session, we will cover the following:
- Packaging & Shipping
- Key Performance Indicators for goals and controls
- Growth & Sustainability

*Registration closes Sunday, January 23 at 11:59 PM.
** Emails to participants will go out Monday, January 24.


Contact Information

IESBDC
(951) 781-2345